Head of Marketing & Design, Co-Director
In 2023, my partner and I founded RacePro Events with the vision of creating events that were professional, eco-friendly, and socially beneficial.
We started by taking over the venerable 1Zambia MTB, which was Zambia's top mountain bike event for a decade. We then added 3 more events to our calendar: the Mulungushi MTB & Trail Run, the Day2Dusk 8-Hour Fun Relay, and the North Swaka MTB Stage Race.
As Head of Marketing and Media, I led my team to give each event its own brand identity to appeal to their unique demographics, built social media campaigns, and created graphics, photos, and videos.
The 1Zambia MTB is a luxury brand that appeals to adventurous, well-traveled people in their 30s -50s. The main clientele are farmers and businesspeople in Zambia, South Africa, and the UK. We cap the participants at 150 due to venue size, and to maximise participant experience.
My goal with the 1Zambia campaign is to tell the story of Zambia’s culture, wildlife, and trails, three key attractions to participants. I use an external film crew to create professional videos. My sponsor manager and marketing interns create social media campaigns. We currently have 21,000 followers on Facebook, with an average reach of 5,000 per post.
BROCHURE
OTHER RACEPRO EVENTS
