Banana-Ringa Brand and Packaging

Banana-Ringa, a health supplement company in Zambia, wanted to build a trustworthy brand for women in South Africa.

Project Scope:

• Logo Design

• Packaging Design

Keywords: simple, holistic, straightforward, trustworthy, feminine, African, luxury

Demographic:

• Middle and upper-income bracket women ages 20-35

• Interests in natural and organic health

• College-educated

Design Process:

• The colours and font were reminiscent of luxury lodges in South Africa

• Each ingredient and fact is stated clearly and succinctly

• Minimal clutter emphasizes the two simple ingredients.