1Zambia MTB Project
RacePro Events
As RacePro Events’s Head of Marketing and Co-Director, I rebuilt the 1Zambia brand from the ground up when we took over the event in 2024.
This included:
• Logo (including the 2024 title sponsor, Spectra Oil)
• Branding
• Merchandise & Prizes
• Event Infrastructure
1Zambia Medal Design - Lazer Cut Brass & Alubond - Photo by Cassandra Green Photography
Prizegiving Venue Design - Zambian themed, easy to transport on a boat and assemble on-site. Photo by Cassandra Green Photography
Trophy Plaque Design - The three elevation profiles for each day. The elevations can be filled with sand from Prizegiving Island, so riders can take a piece of their journey home. Photo by Cassandra Green Photography
Prize Procurement - Zambian themed, luxury, and eco-friendly. I bought the baskets form local weavers and filled them with goods. Photo by Cassandra Green Photography
Catering Jar Etch - Each jar was personalised with team names and the 1Zambia 2024 logo, then filled with a cocktail at prize giving. Photo by Cassandra Green Photography
Majaman Sponsor Jersey - One of three 1Zambia jersey variations for sponsor race teams. Photo by Cassandra Green Photography
1Zambia Exclusive Jersey - the primary jersey for the 1Zambia 2024. The design is based on the title sponsor's corporate colours, and the 1Zambia river graphic.
1Zambia Jersey - the men's 1Zambia jersey in action - Photo by Cassandra Green Photography
1Zambia Jersey - the back of the men's jersey in action - Photo by Cassandra Green Photography
Spectra Oil Sponsor Jersey - One of three 1Zambia jersey variations for sponsor race teams. Photo by Cassandra Green Photography
Spectra Oil Sponsor Jersey - Photo by Cassandra Green Photography
Goody Bag Procurement and Branding - Great North Bags sponsored goody bags for the riders. I wanted bags that were distinctly Zambian, high-end, and 1Zambia branded. Photo by Cassandra Green Photography
1Zambia Participant T-Shirt Design - I designed and procured these t-shirts to be long lasting, every day shirts. As such, they needed to be neutral colours and cut to fit well. Photo by Cassandra Green Photography
1Zambia Sponsor Backdrop Design - Sponsor backdrops serve as photo op backgrounds and advertising throughout the event. Each sponsor had to be displayed per their sponsorship tier. Photo by Cassandra Green Photography